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State Tourism Offices Realize Haunt Jaunts Boost Revenue

Recently I wrote about how some historical organizations are using haunt jaunts as fundraisers. Now I’ve come across an article about how state tourism departments are realizing haunt jaunts as revenue streams.


Yesterday I read a great article by Marty Roney on called “Alabama’s ‘ghost trail’ may scare up tourism dollars.” It was about how the Southwest Alabama Regional Tourism and Film Office plans to promote Alabama’s Black Belt with a “ghost trail.”

It’s going to be set up as a driving, self-guided kind of tour. They’ll have a website featuring ghost tales starting with stories from Dallas, Perry and Wilcox counties. More stories will be added as they’re gathered.

They’re hoping it encourages people to frequent this part of the state, which is more economically depressed than other areas of the state. (Not sure if that means it’s more economically depressed overall, or if it’s just not attracting tourists. That may be about to change.)


The Southwest Alabama Regional Tourism and Film Office took its cue from other cities that have realized that a good ghost business brings in tourism bucks. Some of the cities listed in the article that enthusiastically promote ghost/paranormal tourism included:

  • Mansfield, Ohio (Specifically mentioning the Ohio State Reformatory, which you might have seen in the movie “The Shawshank Redemption” or on an episode of Ghost Hunters.)
  • Richmond, Virginia
  • Cape Fear area of North Carolina
  • Long Beach Island, New Jersey
  • Houston, Texas

It’ll be interesting to see if more and more tourism offices start promoting haunt jaunts or ghost trails or the like to attract visitors to their states. If not, they should seriously consider it. If there’s one thing us ghost enthusiasts like to do, it’s travelling to track down ghosts.

That means spending on gas, food, and sometimes even lodging at our destination. Not to mention if the haunt jaunt itself charges a fee, like many museums, prisons, and historic homes do. Oh yes, there’s definitely revenue to be realized by catering to us haunt jaunters.

Courtney Mroch
Courtney Mroch, otherwise known as HJ's Ambassador of Dark and Paranormal Tourism, is an author, traveler, and ghost enthusiast. When she's not writing, jaunting, or planning her next trip, it's a safe bet you'll find her in one of three places: on a tennis court somewhere, on a yoga mat somewhere, or watching a horror movie somewhere. She currently resides in Nashville, Tennessee.

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